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Research papers

The point of view of management towards market research in general and editorial research in particular

The author will try to carry out this welcome task by attempting to give a synthetic picture of the market and of the environment of the country which is host to this seminar (Italy) then going on to relate some experiences of his company. In many...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Napoleone Jesurum
June 15, 1974
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Citation

Jesurum, N. (1974a, June 15). The point of view of management towards market research in general and editorial research in particular. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-point-of-view-of-management-towards-market-research-in-general-and-editorial-research-in-particular